Staff Product Marketing Launch Operations Manager

Staff Product Marketing Launch Operations Manager

In this position, you’ll take our most strategic product releases through the go-to-market (GTM) lifecycle at one of the fastest-growing SaaS companies in the world—from ideation to adoption. The ideal candidate is a seasoned professional in the GTM launch process for newly developed products, features, and solutions. You thrive on implementing new processes and leading cross-functional teams towards a common goal with data-driven insights. You naturally pivot between strategic objectives and project tactics with clear communication to achieve alignment. The ideal candidate has a track record of excellence in launch and post-launch execution, elevating their teams, and thriving in a fast-paced environment.

Responsibilities:

• GTM Launch Readiness: Successfully lead GTM (Marketing, Enablement, Product) teams through key launch readiness milestones. Manage stakeholder alignment, timely program execution, and leadership reporting.
• GTM Strategy & Governance (before and after launch): Evolve Okta’s launch process by streamlining process efficiencies, evolving standardized playbooks, and developing relationships with key executive and senior leadership stakeholders.
• Performance Reporting: Support GTM Launch Ops & Strategy team to successfully review and drive growth through data-driven launch insights. Provide key recommendations to optimize incremental launch marketing strategy, and support growth targets for new product introductions.
• Be the connector between multiple teams and drive alignment on key decisions to deliver results
• Identify, develop, and implement operational enhancements for efficiency and provide thought leadership and innovation in the launch process
• Collect meaningful key metrics to guide the launch and communicate results frequently with senior leadership
• Work closely with data and analytics teams to track and communicate product performance
• Leverage go-to-market and product knowledge to help anticipate risk and provide mitigation and escalation paths
• Assist in the development, project management, and organization of standard operating procedures within the Product Marketing team

Qualifications:

• At least 5 years of relevant experience in program & project management, leading product launches, and/or product marketing. General understanding of or experience with the go-to-market and product development lifecycle, including product launch.
• Excellent communication skills with a proven ability to clearly communicate with senior management, program stakeholders, and business unit leaders on launch activities and potential risks
• Strong leadership, interpersonal, and team skills to lead staff, colleagues, and cross-functional teams
• Ability to galvanize and align large and cross-functional teams to meet goals
• Experience in knowing when to probe deeper to identify risk and align teams to develop mitigation plan
• Strong organizational and project management skills with an ability to create, execute, and adjust plans as needed
• Experience working with go-to-market teams
• Ability to manage multiple priorities and tasks in a dynamic environment with competing priorities.

(P18574)