Global Demand Generation Manager

About the Role

Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products.

We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step.

Outcomes you will drive

• Pipeline and MRR generation for the Product you are responsible for (New Business and Expansion)
• MRR and Number of Won Named Accounts
• Pipeline from Named Accounts
• Driving a consistent flow of “Engaged” Named Accounts each month
• Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions
• Generating pipeline from ABM at an industry-leading ROI per euro spent

Responsibilities

• Demand-generation strategy: Define the strategy for generating demand for the Product across new business and expansion motions
• GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiatives
• GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI
• Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI
• ABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org
• Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages
• Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback
• Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization
• Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting
• AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments
• Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation
• Playbook development: Codify what works into repeatable models for global scale
• BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion
• AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create

Requirements

• 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech
• Proven experience developing marketing strategies that support an Outbound motion
• Proven track record of generating demand with Enterprise accounts
• Experience creating global “one-to-many” Account-Based Marketing campaigns
• Experience in building programmatic marketing campaigns
• Experience working within a “growth” mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness
• Hands-on – You’re not just setting strategy—you’re writing copy, building landing pages, and testing new tools
• Exceptional leadership, communication, and collaboration skills
• Fluent in English
• Willingness to work from our office 4 days per week

Company Benefits

• 30 days of paid time off + 12 work-from-anywhere days
• Exchange policy to another Payhawk office (Amsterdam, Paris, Berlin, London, Barcelona)
• Health and fitness membership
• Two company on-sites per year
• Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in Bulgaria.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.